DEI Should Protect the Business

It’s time to clean up DEI by understanding where it went wrong and how to course correct without sacrificing performance, values, or credibility.

Module 1 pulls back the curtain on the DEI scam, how fear-based leadership, moral grandstanding, and unchecked pressure forced DEI off the rails and put HR in the hot seat. Module 2 guides you through the 3R Framework: Revenue, Reputation, and Retention, showing you how diversity can survive the storm and scale with intention. Together with the workbook, this course gives you a real plan—not platitudes—to take back control, protect your team, and rebuild with confidence.

Bundle includes

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Get in. Get strategic. Protect the business.

This bundle combines strategic clarity with practical tools. The course walks you through the strategic shifts to make now to prepare for public pressure, activist noise, and executive scrutiny. The workbook turns those lessons into custom solutions for your team, your policies, and your bottom line.

  • Identify where your DEI plan creates brand risk.

  • Learn the 3R Framework: Revenue, Reputation, Retention.

  • Rewrite your internal narrative to survive external scrutiny.

About TaChelle

Trusted Advisor and author of "Black is NOT a Credential: The Corporate Scam of DEI"

TaChelle Lawson is a brand and business strategist, executive advisor, and President of FIG Strategy & Consulting. With over two decades of experience guiding Fortune 500 companies and industry-leading executives, she specializes in turning chaos into clarity. Her expertise sits at the intersection of communications, culture, and corporate risk, making her one of the most trusted voices in the business-centric DEI space. TaChelle’s approach is blunt, strategic, and backed by real-world results. She doesn’t check boxes; she protects brands, Revenue, Reputation and Retention

  • Uncover the Scam

    Learn how flawed DEI logic became the gold standard and why it’s costing you the 3 R's.

  • Master the 3R's

    Revenue. Reputation. Retention. These are the benchmarks your policy should protect. We'll show you how.

  • Shift with Confidence

    Rewrite the narrative without panic or public backlash. This course gives you the language and logic to lead.

Secure your DEI Reality Check Course + Workbook Bundle now

Give your team a DEI roadmap rooted in business strategy

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Get the Bundle $599