Welcome To Logical Leadership

Your off-field command center for DEI and brand risk.

Executives aren’t failing because they lack credentials. They’re failing because traditional education never taught them how to respond to real-world pressure: public outrage, culture collapse, or weaponized diversity. This platform delivers what higher ed won’t: practical intelligence to protect your brand, retain your people, and respond to risk before it explodes. No theory. No fluff. Just the scripts, strategies, and insights that companies are paying to fix in real time. Everything here comes from inside the boardroom, where the fire starts, and where your leadership is tested.

Executive Tools For The Real-World

Each product here is built to solve a real problem. From scripts to audits, every tool is designed to protect your brand, your leadership, and your bottom line.

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  • Facts over Feelings

    Most DEI advice is built on feelings. Mine is built on function. You’ll get frameworks and responses designed to protect Revenue, Reputation, and Retention. Emotion-free.

  • CEO Decoder

    I understand DEI from the boardroom’s point of view. I break down risks, policy flaws, and brand threats in business language so that leaders can act fast, smart, and without regrets.

  • Real Results

    No fluff, no theory. Just practical strategies I’ve used to help executives outmaneuver backlash, strengthen internal culture, and shut down a crisis before it starts.

Were You Scammed?

85% of corporate American bought into DEI without ever asking "what's in it for me?"

DEI delivered promises of equity and delivered woke slogans. While companies got employee backlash, leadership confusion, and a reputation on the line. DEI scammed corporate America, and your company paid the price. Think you escaped it?
Take the DEI Scam Quiz

The Book That's Changing DEI

The other sections are styled to help you create beautiful, high-converting pages. If you already know exactly what you want, use this section to add text, images, video, audio, etc. and build something completely custom. This is your sandbox — create what you want!

Your Strategic Advantage Starts Here

Every product on this platform is tested, trusted, and built for decision-makers. You’re not just buying tools. You’re investing in outcomes.

  • Tactical Tools Built from Real Engagements. Everything here is used in real-time with real executives.

  • Straight Talk from a Trusted Advisor. I’m sharing what I use in the boardroom to protect brand, leadership, and business.

  • A Full Suite of Strategy-First Business Assets. From audits to scripts, every product is crafted to minimize exposure, increase impact, and move fast.

  • Executive Value Without the Executive Price Tag. Access my best thinking, without paying for a private briefing.

  • Respect-Driven, Business-Centric Frameworks. Built for leaders who prioritize performance and people. These tools reinforce your culture while protecting the core of your business.

About TaChelle

TaChelle Lawson is a brand and business strategist, executive advisor, and President of FIG Strategy & Consulting. With over two decades of experience guiding Fortune 500 companies and industry-leading executives, she specializes in turning chaos into clarity. Her expertise sits at the intersection of communications, culture, and corporate risk, making her one of the most trusted voices in the business-centric DEI space. TaChelle’s approach is blunt, strategic, and backed by real-world results. She doesn’t check boxes; she protects brands, Revenue, Reputation and Retention

FAQ

  • Are your products only for DEI professionals?

    No. My content is built for executives, HR leaders, legal and risk management teams. Or anyone responsible for protecting brand reputation and driving performance.

  • What’s the difference between your course, webinar, and the playbook?

    The webinar is the wake-up call. The course is the correction. The playbook is the prevention. Each one builds on the last, but the playbook bundles everything for maximum value.

  • Is this content suitable for small businesses or only large corporations?

    Both. Risk doesn’t care about headcount. Whether you're leading a 10-person startup or a 10,000-person enterprise, the exposures are real, and the solutions scale.

  • I’m not in HR. Is this still relevant to me?

    Absolutely. If you hold a leadership title, own a business, or are responsible for brand decisions, this is your problem too. HR needs to learn how they impact the business; DEI is an excellent entry point.

  • How is this different from other DEI trainings?

    It's not training. It’s strategy. I don’t teach theory or kumbaya. I teach how to identify exposure, neutralize backlash, and protect what matters: Revenue, Reputation, and Retention.

  • Why are your products priced higher than most DEI resources?

    Because I’m not offering generic checklists or outdated templates. These tools are built by an executive advisor and business strategist who understands risk, brand protection, and bottom-line performance. Investing now is more cost-effective than reacting later, with your revenue and reputation at stake.

  • How long will I have access to the content?

    You’ve got 30 days. That’s enough time to absorb it, apply it, and take action. This isn't Netflix. If you want more time, license the content.

The Business Can’t Wait.

Neither Can You.

DEI confusion is costing companies talent, loyalty, and credibility. These tools give you clarity, control, and confidence. Without the fluff, the fear, or the fallout.
Get the 3R Strategy System

Stay Sharp. Stay Ahead.

Join the community for direct updates on new strategies, emerging threats, executive courses and tools built for leaders who refuse to get blindsided.

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